Chiggy Wiggy’ along with the curvaceous grooves of Kylie Minogue has become the signature line for the underwater flick Blue. Adding an oomph factor to the song, ‘Chiggy Wiggy’, a meaningless cacophony is setting a new trend of sorts in the Bollywood music circuit.The guru of cacophony, Sanjay Chhel who started the trend tells us the real reason behind such kind of music. “The trend of cacophony has always been in the industry, but has never got its due recognition like the way it is getting today. Those days Urdu was very much in use, but when I started my journey in the industry around the year 2000, words like ‘mohabbat’ and ‘fiza’ were almost worn out, thus I coined some new words,” adds Sanjay.He adds another reason to the vast use of cacophony in music. “Not only it gives a creative high, but also, it attracts audience to the theatre. This could be termed as a part of jingles that we hear in advertisement, but a much more artistic form than ad jingles. It’s a very challenging job,” he quips. “’Do you want a partner’- the song, a montage in the film Partner, was needed to give a high to Govinda, as he was making a comeback. Also, Salman was addressing him as his partner in the film. This had worked in the past and will do wonders in future too.”Giving few more examples the writer/ lyricist explains, “'Emotional atyachar’ was the opening gate for the movie Dev D. The catch phrase is the latest funda to get more and more audience to the theatre and I feel great that people are following it,” he concludes happily. Some more 'Chiggy Wiggy'
Rachana Trivedi, Sampurn Media
Chiggy Wiggy’ along with the curvaceous grooves of Kylie Minogue has become the signature line for the underwater flick Blue. Adding an oomph factor to the song, ‘Chiggy Wiggy’, a meaningless cacophony is setting a new trend of sorts in the Bollywood music circuit.The guru of cacophony, Sanjay Chhel who started the trend tells us the real reason behind such kind of music. “The trend of cacophony has always been in the industry, but has never got its due recognition like the way it is getting today. Those days Urdu was very much in use, but when I started my journey in the industry around the year 2000, words like ‘mohabbat’ and ‘fiza’ were almost worn out, thus I coined some new words,” adds Sanjay.He adds another reason to the vast use of cacophony in music. “Not only it gives a creative high, but also, it attracts audience to the theatre. This could be termed as a part of jingles that we hear in advertisement, but a much more artistic form than ad jingles. It’s a very challenging job,” he quips. “’Do you want a partner’- the song, a montage in the film Partner, was needed to give a high to Govinda, as he was making a comeback. Also, Salman was addressing him as his partner in the film. This had worked in the past and will do wonders in future too.”Giving few more examples the writer/ lyricist explains, “'Emotional atyachar’ was the opening gate for the movie Dev D. The catch phrase is the latest funda to get more and more audience to the theatre and I feel great that people are following it,” he concludes happily.
Chiggy Wiggy’ along with the curvaceous grooves of Kylie Minogue has become the signature line for the underwater flick Blue. Adding an oomph factor to the song, ‘Chiggy Wiggy’, a meaningless cacophony is setting a new trend of sorts in the Bollywood music circuit.The guru of cacophony, Sanjay Chhel who started the trend tells us the real reason behind such kind of music. “The trend of cacophony has always been in the industry, but has never got its due recognition like the way it is getting today. Those days Urdu was very much in use, but when I started my journey in the industry around the year 2000, words like ‘mohabbat’ and ‘fiza’ were almost worn out, thus I coined some new words,” adds Sanjay.He adds another reason to the vast use of cacophony in music. “Not only it gives a creative high, but also, it attracts audience to the theatre. This could be termed as a part of jingles that we hear in advertisement, but a much more artistic form than ad jingles. It’s a very challenging job,” he quips. “’Do you want a partner’- the song, a montage in the film Partner, was needed to give a high to Govinda, as he was making a comeback. Also, Salman was addressing him as his partner in the film. This had worked in the past and will do wonders in future too.”Giving few more examples the writer/ lyricist explains, “'Emotional atyachar’ was the opening gate for the movie Dev D. The catch phrase is the latest funda to get more and more audience to the theatre and I feel great that people are following it,” he concludes happily. 
